Fashionable Bath

Gotta love the fashion capitals of the world… Paris, London, New York…. Bath? Well, yeah actually Bath is pretty fashionable. Ok so it might not be home to the garment district or Boulevard Haussmann or have its own fashion week…. but it does have a reputable fashion department at Bath Spa University, a fashion museum and numerous independent boutiques lining its antique streets, not to mention an influx of 4.4 million tourists every year. (It is also home to love of my life Crispin Mills of Kula Shaker… but we won’t go into that now.)

So with all this in mind it seems right that Bath should house a boutique that showcases some of the best new British talent. Following Bicester Village’s lead with its British Designers Collective pop-up shop, Bath will now have a permanent British Designers Boutique, quenching the fashion thirst of several core markets, from the affluent residents of The Royal Crescent to fashion savvy students – because the boutique will not only stock the work of established designers but it also aims to expose local talent, and will be working with the Universities.

The boutique is the brainchild of JoJo IIes, journalist and PR, and Vanessa Isaia, Development Manager at Fashion Enter, who has explained that the point of the store will be to enable people to buy designer pieces that are rarely found outside of London. What’s more, it’ll offer big reductions on pieces from previous seasons. Dear JoJo and Vanessa, please may we have one of these in every town across the country? Thanks.

Images from the Fashion Capital and


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