“There’s only one thing the world loves more than a beautiful girl, and that’s a beautiful girl who’s a little bit bad”

I know it’s a bit taboo, but let’s be honest, smoking can sometimes, not always, look quite cool (why else do youngsters start? It’s not because they like taste.) And I don’t think there is a better person to validate my point, than Kate Moss, the epitome of cool, smoking on the Louis Vuitton catwalk.

… Now, before there is a surge of outrage, I’m not saying it IS cool, just that I think we can all admit, that at some point in our lives, we’ve clocked an unlikely candidate lighting up for the first time, and for a split second seen them in a whole new, edgier, light..

As controversial as it sounds, I absolutely love what Marc Jacobs has done here! When it comes to smoking, I’m fairly impartial, I have succumbed the odd cigarette, but I don’t support or encourage it. However, Kate Moss casually smoking a cigarette, whilst walking for one of the most revered fashion labels of all time, in PARIS, on national anti-smoking day, after the announcement of UK plans to hide cigarette packets beneath shop counters, sends a tingle up my spine. 

She has made headlines in the past for her drug abuse and bad choice of rock star boyfriends, and has been snapped countless times pissed, falling out of taxis and smoking; essentially, she oozes rock n roll (without ever having picked up a guitar). So as bad as some of the things she has done are, you can’t get away from the fact that rock n roll is a bit cool. Kate Moss’s smoking on the catwalk is just her giving one last V-sign the system, before she goes back to a life of normality.

Louis Vuitton AW11

Whether you love or hate Kate Moss’s part in the LV show (and I’m sure there is a clear cut divide), you must be able to appreciate the cleverness of it. Not only has she jumped straight back into the limelight after 3 years off (you only have to Google Kate Moss or LV to find a host of related articles), but Marc Jacobs has potentially made one of the most memorable shows in history and placed his collection at the forefront of everyone’s mind. I have never really been a big Louis Vuitton fan, but admittedly, it was the sight of my favourite British icon that lured me to the Louis Vuitton Fall 2011 page of style.com, where I sat, clicking away for a good 20 minutes, mesmerized by some of the creations. And even if those flasher macs and maid uniforms only appeal to a select few, special, individuals (…Lady Gaga), those handbags will be everything and everywhere come Autumn.

Title quote from The Guardian’s Jess Cartner-Morley


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