Tag Archives: erdem

Next Summer Sensations: Erdem

A holiday in The States has restricted the old blogging for a while, and so the next few posts are a little overdue to say the least. However, next summer is so far from the horizon that posts on S/S 2011 can’t be out of date just yet.

Every day this week I’m going to post on a S/S collection that’s made it’s mark on me. Today it’s…


Everyone’s favourite floral master doesn’t disappoint for S/S 2010. His dresses are even prettier and there’s so much variety! There’s such a variety of shapes, from fitted bodices and flaring skirts to more slouchy designs, but they all remain flattering and delicate. There will definitely be an influx of Betty Draper wannabes clambering for dresses like this when the weather starts warming up, me being one of them.

I’ve  been a late comer to the Erdem fan base, but I can now see what all the fuss is about. His designs are so wearable and I don’t there’s a single dress or shirt or pair of trousers of his that I’ve recoiled from, and for me, there’s normally at least one in every designer’s collection. He’s even got some preppy in there (sort of) and LOVE preppy, so I now love Erdem. Bring on the hunt for a high street long sleeved floral shirt and mid length full bodied skirt.