Back in February I wasn’t that enamoured with the collection images that flooded the internet off the back of fashion week. Then 3 weeks ago I bought the Elle Runway Edit and have pored over its images nearly everyday since. This happens every season; I’m not fussed by what I see online but as soon as I get my hands on a hard copy, I’m sold. I defy anyone with an interest in fashion not to obsess over the Elle collections book… with its funky layout, witty captions and above all those FANTASTIC matte pages. Let’s face it guys, that matte-ness is a major contributing factor in the buying of the Elle collections book, over say, the Vogue version (that is, if you’re not already buying both, which I did, but whatevs that’s not the point).
There’s just something so beautiful and professional looking about the Elle Runway Edit. This is why I shoot my all-things-digital-loving boyf down when he proclaims print is dead! To me, having a hard, non-glossy copy of the best collections of the season, to sit with all its predecessors and be flicked through whenever, is unrivalled.
So thanks to Elle I have been re-inspired! I am hugely excited about the forthcoming androgynous and Navajo trends for A/W11 not to mention the crazy mish-mash of prints that’s still flying around – because I still haven’t plucked up the courage to don an outrageous clashing print mix yet.
Firstly, Mary Katrantzou, I have watched you from the side lines since your debut, and now I’m ready to come out and say it, you’re my hero (or heroine, but hero sounds better.) What an absolute feast for the eyes with that delicious explosion of colour and pattern. I would never have thought that an intricate floral pattern with a cheeky chicken’s head thrown in could be beautiful, until you came along, Mary.
Same goes for you, Jonathan Saunders … with your geometric graphical prints that are so visually entertaining they make your eyes feel funny. I love the variety too: damask and leaves and stripes and triangles printed all over bright dresses and midi skirts (yesss the midi’s still here for winter). Plus you’ve only gone and done preppy! Jonathan, thanks, I LOVE PREPPY. I can’t afford your clothes, but I will be buying all the Topshop clones of those button-up shirts with sharp collars.
Stella, great. I look forward to channelling my inner boy this year with inspiration from your collection. This season I will be more focussed on the MadMen as opposed to the ladies – braces, fedoras, oversized blazers, you better watch yourselves!
And Chloe….if I ever needed another reason to love you, it’d be that bloody brilliant patchwork Navajo shawl (not the emerald green, shiny, shake skin skirt I’m afraid).